Realistic Pricing Attracts Serious Buyers

30th July 2025

Hunters Estate Agents - For Sale

Michael Holloway🏡 Barnet & Whetstone Property Market – July 2025

By Michael Holloway – Partner, Hunters Estate Agents

One of the key drivers of buyer interest in today’s market is realistic and competitive pricing. Rightmove reports that average asking prices for new listings have risen by just 0.1% compared to last year—proof that sellers are adjusting to market conditions.

Combined with lower mortgage rates and wage growth outpacing inflation, affordability is improving. This means more buyers are ready to move when they see a fairly priced property.

🏠 More Homes Available, More Competition Among Sellers

According to Rightmove, the number of homes for sale is at its highest level in a decade, and average asking prices fell 1.2% this month. This surge in supply is creating more competition and encouraging sellers to be realistic with pricing.

The results?
📈 6% increase in buyer enquiries
📈 5% increase in agreed sales

📰 Ignore the Headlines – Focus on Pricing Strategy

Some media outlets have sensationalised the drop in asking prices, but it’s important to remember that asking prices are often just starting points—not true market indicators.

The real takeaway? Homes priced correctly are selling faster.

As Rightmove’s property expert Colleen Babcock puts it:

“The strong level of agreed property sales shows that motivated buyers are there—and they’re ready to commit when prices are right.”

🏦 Lower Mortgage Rates Boost Buyer Confidence

Rightmove’s mortgage tracker shows that the average two-year fixed mortgage rate now stands at 4.53%, down from 5.34% a year ago. That’s a monthly saving of around £150 for typical buyers—significantly increasing affordability and market confidence.

Market forecasts suggest we may see two more Bank Rate cuts this year, potentially adding more fuel to buyer activity.

🔍 Just Listed: New Homes on the Market

Check out some of our latest properties in Barnet & Whetstone:

🔗 View All New-to-Market Homes

📊 See Recently Sold Properties

💡 Considering a Move? Get an Agreement in Principle First

If you’re thinking about buying or selling, make sure you explore the best mortgage deals available. Many of the most attractive offers aren’t advertised and can only be accessed through expert brokers.

We recommend Simpson Bowers, a trusted local firm that has supported many of our clients—and myself personally.

📞 Call 020 8275 8555
🌐 www.simpsonbowers.co.uk

📞 Ready to Talk?

Whether you’re just exploring or ready to take the plunge, we’re here to help. Call me in the Barnet office, or speak to Elliot in Whetstone for advice or to book a free market appraisal.

🔗 Click here for an Instant Online Valuation

Thanks for reading, and good luck with your house hunting!

Warm regards,
Michael Holloway
Partner – Hunters Estate Agents

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